In a bonus episode of this season’s Digital & Dirt Podcast, Ian sat down with a variety of guests live in Austin, TX at the MediaPost DOOH Insider Summit. stiletto collective's Ly Tran kicks off the podcast at the 0:38-7:07 mark, "dishing the dirt" with host Ian Dallimore. Take a listen to this 12-guest compilation with clips from Kia America, Adore Me and more.

Steven Smith, VP Editorial Director at MediaPost, talks with Marc Bartholomew, SVP of Out of Home at dentsu Media, Alex Meza, Associate Director, Out of Home at Kelly Scott Madison, and Ly Tran, Founder & CEO at stiletto collective about State of DOOH Inventory as Part of the Media Plan at MediaPost's Digital Out-of-Home Insider Summit in Austin.

Steven Smith, VP Editorial Director at MediaPost, talks with Jake Chun, Senior Partner, Director at EssenceMediacom, Allison Miller, Director, Media Buying at Barkley, and Ly Tran, Founder & CEO at stiletto collective about New Adventures in Programmatic: DOOH, Audio, Gaming at MediaPost's Data & Programmatic Insider Summit in Lake Tahoe

“Rita’s came to our advertising agency with the mantra of elevating excellence,” adds Ly Tran, Founder & CEO of Stiletto Collective. “This year, we have been leveraging smart devices and technology creatively in all our consumer connections without sacrificing hyper relevance in the communities Rita’s serves. Our branding on delivery.

Nickelytics, the innovative venture-backed adtech startup specializing in Out-Of-Home (OOH) advertising, has joined forces with Kiwibot, the cutting-edge robotics company renowned for its sidewalk delivery robots. Together, they are excited to announce the launch of the "Savor the Flavor with Rita's Italian Ice" campaign, in collaboration with Texas-based agency Stiletto Collective.

Overcoming Biases To Create Your Own Niche. Welcome to Unexpected Journey, the show where each week top professionals share work wisdom and life lessons about their careers and what they have learned about human experience in the workplace. I’m your host, Anne Bibb. Today we are joined by Ly Tran, the founder of Stiletto Collective, a minority woman owned business and creative media cooperative. With her collective, Ly helps brands of all sizes elevate their authenticity, story, and creativity through media and data. With over 25 years of experience in the advertising industry. Ly has been recognized by AD ages Women to Watch campaign usahs Digital 40 over 40 and has spoken at numerous conferences, including CES, South by Southwest, and more. Before we begin, don’t forget to subscribe and leave your comments below. Now let’s get started. Welcome, Ly. I’m so glad to finally have you here.

Ly Tran, with her extensive 25 years of experience in the industry, founded her own company, stiletto collective, in 2021. Her goal is to work with organizations that align with the agency's core values, with a focus on building stories around brands. What sets stiletto collective apart from other agencies is that it doesn't have traditional employees and doesn't follow the typical Full-Time Equivalent (FTE) convention. Instead, the agency puts the collective first, working with a network of talented individuals who align with the client's unique needs-stiletto collective works with brands of all sizes, empowering them to unleash their true potential. Despite there being over 88,000 agencies in the US, Ly has managed to establish a unique culture and set of values at stiletto collective. By prioritizing the collective, the agency works with individuals who share the same level of intelligence, motivation, and history as friends.

A roundtable discussion with industry leaders discussing the different ways of measuring their marketing efforts. Speakers included Vic Drabicky, Founder and CEO of January Digital, Nichole Kirsch, Group Media Director of Team One, David Mahaffey, Sr Director of Ad Operations at Arm Candy, Jeff Thomas , Sr. Director, Digital Acquisitionof Radisson Hotel Group Americas and Ly Tran, Founder of stiletto collective.

Diversity, Equity, And Inclusion Initiatives Will Integrate More Directly Into Programming & Media Plans Streaming dominates amongst diverse segments. DE&I content does not feel like a lesson, a throwaway, a stereotypical storyline or punchline. And Connected TV actually connects us all with more representative narratives like Schitt's Creek, where inclusion felt normal, not forced not for media attention and not for checking a box. Programming will reflect all Americans, and advertising will fall in line.

Agency News. Putting her best foot forward. Ly Tran, associate partner and chief media officer of Proof Advertising in Austin, Texas, is leaving the agency after 13 years and planning on opening her own company early next year. Tran, who last year was a speaker at the Ad Age Small Agency Conference, says her new venture will be "a certified minority-owned, woman-glyned business and as I see it, a creative-media cooperative" that will partner with "brands that reflect my same core values and stand for similar principles." She hasn't revealed the name of her new company, but Tran, who is known for her vast footwear collection-she has 350 pair of shoes said the moniker will be "inspired by all the shoes I own."