As linear audiences continue to migrate to streaming TV and more and more ad-funded options are popping up within premium services, audiences are fragmenting even further. Stiletto Collective’s founder & CEO, Ly Tran will discuss how her team is using precision targeting to reach their clients’ unique audiences, as well as share how they were able to land historically high end spots during the Olympics with a limited budget.

Speaker Announcement: Ly Tran, Founder & CEO at stiletto collective will be taking the stage on 10/3 to talk about The Post-Silo Planning Mix and DOOH In the Attention Stack as part of MediaPost's Digital Out-of-Home Insider Summit, Living Media: DOOH and The Experience Economy. Hear from Ly and other industry leaders in Austin, TX.

Speaker Announcement: LyTran, founder/owner of stiletto collective talks about Retail Media Networks in the Media Mix at Mediapost’s first-ever Planning & Buying Insider Summit. Understand how to define RMNs, measure and recommend, and dare to be radical. Hear from Ly and other industry leaders in Austin, TX.

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Ly Tran, founder ofAustin-based Stiletto Collective, likens the collaborative workflow consistency her agency has achieved through its partnership with Pathlabs to making music. “I think we’re pretty good,” she says, “about knowing where Pathlabs shines and where they can be an extension of our team, knowing which levers to pull in our cooperative.” Stiletto, she suggests “could be Beyonce, but we could also be Destiny’s Child, and we could have collaborations with other artists. We are our own music label, and we’re happy to do other EPs and albums and one-off songs with other partners.”

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Increasing overall agency growth and profitability is a significant focus for independent agencies. In this article, agency leaders like Ly Tran of Stiletto Collective and Marc Styker of Penna Powers share insights on how leveraging external expertise has enabled them to scale operations, improve client performance, and maintain financial health.

Expanding on that theme, Ly Tran, founder of Austin-based Stiletto Collective, says that “As an agency, we always try to be ahead of what’s next. That’s our role. But as a bootstrapping startup, we have to be careful about how we spend our capital. ”Working with a number of outside partners, including Pathlabs, she says, helps Stiletto compensate when “some of our clients don’t have the level of spend that can access certain things.”

Hilary Fox of Hilary FoxConsulting and stiletto collective's Founder Ly Tran are this year's HostCommittee Co-Chairs for Amplify LIVE, a benefit concert supporting the work of I Live Here I Give Here, featuring Ben Kweller, with performances by Kalu and The Electric Joint and THEBROSFRESH. This special show, presented by C3 Presents and I Live Here I Give Here, is happening at Historic Scoot Inn on April 18th. Come enjoy the show while giving back locally. Proceeds from ticket sales will ensure that I Live Here I Give Here has the operating support it needs to amplify giving across Central Texas.

This access, adds Ly Tran, founder of the Austin-based Stiletto Collective, broadens not only the agency’s capabilities, but also its ability to think creatively. The exposure to people outside the agency, she says, provides “all these different and varied experiences that can spark something,” as compared to when “you bring everything in-house, and that’s all you’re doing. It might be hard to see something new if you’re living and breathing it day in, day out.”

Headquartered in London, thenetworkone is the world's leading largest advertising, marketing and communications agency network representing leading independent agencies in 120 countries. In the first two years of business, stiletto worked with a client based in Australia and a client established in Mexico as well as for clients with their own base of international clientele. Going into year three, stiletto became a part of thenetworkone's vast international community to continue to elevate and collaborate beyond US borders and share resources with leading and like-minded cohorts.

In a bonus episode of this season’s Digital & Dirt Podcast, Ian sat down with a variety of guests live in Austin, TX at the MediaPost DOOH Insider Summit. stiletto collective's Ly Tran kicks off the podcast at the 0:38-7:07 mark, "dishing the dirt" with host Ian Dallimore. Take a listen to this 12-guest compilation with clips from Kia America, Adore Me and more.

Steven Smith, VP Editorial Director at MediaPost, talks with Marc Bartholomew, SVP of Out of Home at dentsu Media, Alex Meza, Associate Director, Out of Home at Kelly Scott Madison, and Ly Tran, Founder & CEO at stiletto collective about State of DOOH Inventory as Part of the Media Plan at MediaPost's Digital Out-of-Home Insider Summit in Austin.

Minority and women-owned stiletto collective helps to increase engagement and votes for the second year achieving more visibility for Asian American Futures and Gold House’s Gold Futures Challenge, an online model for philanthropy that awards grants to AAPI organizations for projects that ensure AAPI communities are seen, heard, empowered, and united. Through online participation via voting and other actions, this endeavor ensures civic engagement and philanthropy are accessible. for GFC, AAF and the AAPI community.

Steven Smith, VP Editorial Director at MediaPost, talks with Jake Chun, Senior Partner, Director at EssenceMediacom, Allison Miller, Director, Media Buying at Barkley, and Ly Tran, Founder & CEO at stiletto collective about New Adventures in Programmatic: DOOH, Audio, Gaming at MediaPost's Data & Programmatic Insider Summit in Lake Tahoe

The “Savor the Flavor with Rita’s Italian Ice” marketing campaign is using robots to share the prominent Italian ice brand with DC consumers. According to its LinkedIn, Stiletto Collective is an ad agency in Austin, Texas. LinkedIn also lists Kiwibot, a robotics company known for its autonomous sidewalk delivery robots, as based in Berkeley, California.

“Rita’s came to our advertising agency with the mantra of elevating excellence,” adds Ly Tran, Founder & CEO of Stiletto Collective. “This year, we have been leveraging smart devices and technology creatively in all our consumer connections without sacrificing hyper relevance in the communities Rita’s serves. Our branding on delivery.

Nickelytics, the innovative venture-backed adtech startup specializing in Out-Of-Home (OOH) advertising, has joined forces with Kiwibot, the cutting-edge robotics company renowned for its sidewalk delivery robots. Together, they are excited to announce the launch of the "Savor the Flavor with Rita's Italian Ice" campaign, in collaboration with Texas-based agency Stiletto Collective.

Overcoming Biases To Create Your Own Niche. Welcome to Unexpected Journey, the show where each week top professionals share work wisdom and life lessons about their careers and what they have learned about human experience in the workplace. I’m your host, Anne Bibb. Today we are joined by Ly Tran, the founder of Stiletto Collective, a minority woman owned business and creative media cooperative. With her collective, Ly helps brands of all sizes elevate their authenticity, story, and creativity through media and data. With over 25 years of experience in the advertising industry. Ly has been recognized by AD ages Women to Watch campaign usahs Digital 40 over 40 and has spoken at numerous conferences, including CES, South by Southwest, and more. Before we begin, don’t forget to subscribe and leave your comments below. Now let’s get started. Welcome, Ly. I’m so glad to finally have you here.

Ly Tran, with her extensive 25 years of experience in the industry, founded her own company, stiletto collective, in 2021. Her goal is to work with organizations that align with the agency's core values, with a focus on building stories around brands. What sets stiletto collective apart from other agencies is that it doesn't have traditional employees and doesn't follow the typical Full-Time Equivalent (FTE) convention. Instead, the agency puts the collective first, working with a network of talented individuals who align with the client's unique needs-stiletto collective works with brands of all sizes, empowering them to unleash their true potential. Despite there being over 88,000 agencies in the US, Ly has managed to establish a unique culture and set of values at stiletto collective. By prioritizing the collective, the agency works with individuals who share the same level of intelligence, motivation, and history as friends.

A roundtable discussion with industry leaders discussing the different ways of measuring their marketing efforts. Speakers included Vic Drabicky, Founder and CEO of January Digital, Nichole Kirsch, Group Media Director of Team One, David Mahaffey, Sr Director of Ad Operations at Arm Candy, Jeff Thomas , Sr. Director, Digital Acquisitionof Radisson Hotel Group Americas and Ly Tran, Founder of stiletto collective.

Diversity, Equity, And Inclusion Initiatives Will Integrate More Directly Into Programming & Media Plans Streaming dominates amongst diverse segments. DE&I content does not feel like a lesson, a throwaway, a stereotypical storyline or punchline. And Connected TV actually connects us all with more representative narratives like Schitt's Creek, where inclusion felt normal, not forced not for media attention and not for checking a box. Programming will reflect all Americans, and advertising will fall in line.

Agency News. Putting her best foot forward. Ly Tran, associate partner and chief media officer of Proof Advertising in Austin, Texas, is leaving the agency after 13 years and planning on opening her own company early next year. Tran, who last year was a speaker at the Ad Age Small Agency Conference, says her new venture will be "a certified minority-owned, woman-glyned business and as I see it, a creative-media cooperative" that will partner with "brands that reflect my same core values and stand for similar principles." She hasn't revealed the name of her new company, but Tran, who is known for her vast footwear collection-she has 350 pair of shoes said the moniker will be "inspired by all the shoes I own."